A funny thing happened to SalesGenie’s Super Bowl commercial on its way to being named the worst ad of all time: apparently, it worked. For better or worse, they figured out what their target — lazy male salespeople — really wanted, presented their product as a way for those salespeople to get what they want, and then asked them to take action.
According to King Kaufman’s column on Salon, they needed 700 new subscribers to make their investment a break-even proposition. They got 10,000.
5 responses so far ↓
Paul McEnany // February 8, 2007 at 5:13 pm |
You have got to be kidding me. I’m depressed to be in advertising now.
bdunc1 // February 9, 2007 at 3:58 pm |
I love their CEO’s quote that their “ad wasn’t supposed to be funny or cute. It’s supposed to bring in subscribers.” Seems simple enough.
Kinda adds an interesting twist to the whole “should advertising sell or entertain” debate.
Binu // October 31, 2007 at 12:03 am |
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Super Bowl Advertising — Another Chance For Experts to Miss the Point « Portland’s Finest Advertising Blog // January 16, 2008 at 12:07 am |
[...] advertiser from last year’s game who kept its eye on the prize was SalesGenie, whom I wrote about a few weeks after the game. Just about all the experts hated their commercial. SalesGenie [...]
This Year’s SalesGenie Ads — I Think They’ll Work « Portland’s Finest Advertising Blog // February 4, 2008 at 1:13 pm |
[...] February 4, 2008 · No Comments Time to follow up last year’s post. [...]