Comments on: The Downside to Viral Marketing http://philbernstein.wordpress.com/2008/01/27/the-downside-to-viral-marketing/ Tell Your Story, Find More Customers and Make More Sales Wed, 04 Nov 2009 08:58:00 +0000 http://wordpress.com/ hourly 1 By: Lisa http://philbernstein.wordpress.com/2008/01/27/the-downside-to-viral-marketing/#comment-1077 Lisa Wed, 26 Nov 2008 05:29:20 +0000 http://philbernstein.wordpress.com/?p=72#comment-1077 Very clever strategy Ernie. Thanks for sharing. Very clever strategy Ernie. Thanks for sharing.

]]> By: Ernie Zelinski http://philbernstein.wordpress.com/2008/01/27/the-downside-to-viral-marketing/#comment-608 Ernie Zelinski Tue, 29 Jan 2008 22:44:19 +0000 http://philbernstein.wordpress.com/?p=72#comment-608 I believe something original always works best when it comes to viral marketing. Years ago I cut defective copies of my first book <I>The Art of Seeing Double or Better in Business</I> in half and sent either the top half or bottom half to organizations with a creative sales letter. This resulted in great publicity and extra revenues of over $15,000. Lately I have used a variation of this original idea to market my book <a href="http://www.amazon.com/How-Retire-Happy-Wild-Free/dp/1580085784" rel="nofollow"><I><B>How to Retire Happy, Wild, and Free</I></b></a>. I actually give away over half of the book - the top half - on my <a href="http://www.real-success.ca/free_ebooks.html" rel="nofollow"><B>Creative Free E-books</B></a>) webpage at the Real Success Resource Center. Of course, some people find this unique and forward the half-book to their friends, some of whom purchase the whole book. This viral marketing has helped <i>How to Retire Happy, Wild, and Free</i> to sell over 80,000 copies even though it was turned down by over 35 publishers and largely ignored by the media. Today if anyone types in "retirement" into Amazon.com's search engine, <i>How to Retire Happy, Wild, and Free</i> comes in the number 1 position — out of over 175,000 books that Amazon puts in the retirement category. My latest marketing tool to promote <i>How to Retire Happy, Wild, and Free</i> is giving away my e-book <a href="http://www.retirement-quotes.com/E-Books/Retirement-Gift-The-237-Best-Retirement-Quotes-and-Sayings.pdf" rel="nofollow"><I><B>The 237 Best Things Ever Said about Retirement</B></I></a> on the <a href="http://www.retirement-quotes.com/retirement_gifts.html" rel="nofollow"><I><B>The Retirement Gifts Cafe</B></I></a>. Of course, this E-book is valuable enough for people to send to their clients and friends and has advertising in it about <i>How to Retire Happy, Wild, and Free</i>. <a href="http://www.redroom.com/author/ernie-j-zelinski" rel="nofollow"><B>Ernie Zelinski</B></a> Author of: <a href="http://www.amazon.com/How-Retire-Happy-Wild-Free/dp/1580085784" rel="nofollow"><B><I>How to Retire Happy, Wild, and Free</I></B></a>. (Over 80,000 copies Sold and Published in 7 Foreign Languages) and <a href="http://www.thejoyofnotworking.com" rel="nofollow"><I><B>The Joy of Not Working</B></I></a> (Over 225,000 copies Sold and Published in 17 Languages) I believe something original always works best when it comes to viral marketing. Years ago I cut defective copies of my first book The
Art of Seeing Double or Better in Business in half and sent either the top half or bottom half to organizations with a creative sales
letter. This resulted in great publicity and extra revenues of over $15,000.

Lately I have used a variation of this original idea to market my book How to Retire Happy, Wild, and Free. I actually give away over half of the book – the top half – on my Creative Free E-books) webpage at the Real Success Resource Center.

Of course, some people find this unique and forward the half-book to their friends, some of whom purchase the whole book.

This viral marketing has helped How to Retire Happy, Wild, and Free to sell over 80,000 copies even though it was turned down
by over 35 publishers and largely ignored by the media.

Today if anyone types in “retirement” into Amazon.com’s search engine, How to Retire Happy, Wild, and Free comes in the number 1 position — out of over 175,000 books that Amazon puts in the retirement category.
My latest marketing tool to promote How to Retire Happy, Wild, and Free is giving away my e-book The 237 Best Things Ever Said about Retirement on the The Retirement Gifts Cafe. Of course, this E-book is valuable enough for people to send to their clients and friends and has advertising in it about How to Retire Happy, Wild, and Free.

Ernie Zelinski
Author of: How to Retire Happy, Wild, and Free.
(Over 80,000 copies Sold and Published in 7 Foreign Languages)
and
The Joy of Not Working
(Over 225,000 copies Sold and Published in 17 Languages)

]]> By: The Downside of Viral Marketing | Viral Marketing Show http://philbernstein.wordpress.com/2008/01/27/the-downside-to-viral-marketing/#comment-606 The Downside of Viral Marketing | Viral Marketing Show Tue, 29 Jan 2008 09:41:10 +0000 http://philbernstein.wordpress.com/?p=72#comment-606 [...] a Portland-based marketeer, has just updated his (excellent, by the way!) blog with a piece on the downside of Viral Marketing. In this article, he gives us his point of view on this piece — and I actually feel [...] [...] a Portland-based marketeer, has just updated his (excellent, by the way!) blog with a piece on the downside of Viral Marketing. In this article, he gives us his point of view on this piece — and I actually feel [...]

]]> By: philbernstein http://philbernstein.wordpress.com/2008/01/27/the-downside-to-viral-marketing/#comment-604 philbernstein Mon, 28 Jan 2008 21:12:05 +0000 http://philbernstein.wordpress.com/?p=72#comment-604 That's the key to the whole thing, Kevin. Viral marketing is a faster, more-efficient version of word-of-mouth. It will only reward the people who make their clients happy. That’s the key to the whole thing, Kevin. Viral marketing is a faster, more-efficient version of word-of-mouth. It will only reward the people who make their clients happy.

]]> By: Kevin http://philbernstein.wordpress.com/2008/01/27/the-downside-to-viral-marketing/#comment-603 Kevin Mon, 28 Jan 2008 21:03:26 +0000 http://philbernstein.wordpress.com/?p=72#comment-603 It may seem obvious, but you have to be good at what you do to receive positive word of mouth. I love nothing better than receiving referrals from existing clients because existing clients are invested in the referral. They don't want to send someone who is unprepared or not serious because it will reflect poorly on them. So, if I excel at my job, they return the favor by sending more "good" clients my way. It may seem obvious, but you have to be good at what you do to receive positive word of mouth.

I love nothing better than receiving referrals from existing clients because existing clients are invested in the referral. They don’t want to send someone who is unprepared or not serious because it will reflect poorly on them. So, if I excel at my job, they return the favor by sending more “good” clients my way.

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