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	<title>Comments on: LPGA Backs Off English-Only Rule &#8212; Fixing a Bad Fix</title>
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	<link>http://philbernstein.wordpress.com/2008/09/06/lpga-backs-off-english-only-rule-fixing-a-bad-fix/</link>
	<description>Tell Your Story, Find More Customers and Make More Sales</description>
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		<title>By: CJSamms</title>
		<link>http://philbernstein.wordpress.com/2008/09/06/lpga-backs-off-english-only-rule-fixing-a-bad-fix/#comment-966</link>
		<dc:creator>CJSamms</dc:creator>
		<pubDate>Sun, 21 Sep 2008 13:31:18 +0000</pubDate>
		<guid isPermaLink="false">http://philbernstein.wordpress.com/?p=419#comment-966</guid>
		<description>First, I&#039;ve listened to and watched a lot of interviews with Ozzie Osbourne and Bob Dylan over the years, and I still can&#039;t tell you what the heck they&#039;re saying. But it never stopped me from buying their music.

Second, I love the NBA and Charles Barkley, but quite frankly, sometimes I have an easier time understanding what Yao Ming or Manu Ginobilli are saying than what Sir Charles is saying. And as a broadcaster, communication IS his job.

Third, I&#039;m old enough to remember those Palmer-Nicklaus duels. People didn&#039;t like Jack back then because he wasn&#039;t as personable and fan-friendly as Arnie. Well, he still isn&#039;t. But he&#039;s improved quite a bit over the years. 

It just takes time for players to become comfortable with their game, their new-found fame, being in front of crowds, being on TV, interacting with fans, etc. And if English is not your native language, that&#039;s just one more hurdle you need to overcome.

So, on the one hand, I think the LPGA&#039;s English and PR tutoring program is a great step in the right direction. You&#039;re helping them overcome their obstacles. You&#039;re not punishing them for not being able to overcome those obstacles. It&#039;s a great idea.

But, on the other hand, the idea of REQUIRING players to speak English reminds me when my grandparents first came to the US and people used to say, &quot;why can&#039;t YOU PEOPLE speak English?&quot; Virtually all immigrants recognize that as just code for &quot;Why don&#039;t YOU PEOPLE go back to where you came from?&quot;</description>
		<content:encoded><![CDATA[<p>First, I&#8217;ve listened to and watched a lot of interviews with Ozzie Osbourne and Bob Dylan over the years, and I still can&#8217;t tell you what the heck they&#8217;re saying. But it never stopped me from buying their music.</p>
<p>Second, I love the NBA and Charles Barkley, but quite frankly, sometimes I have an easier time understanding what Yao Ming or Manu Ginobilli are saying than what Sir Charles is saying. And as a broadcaster, communication IS his job.</p>
<p>Third, I&#8217;m old enough to remember those Palmer-Nicklaus duels. People didn&#8217;t like Jack back then because he wasn&#8217;t as personable and fan-friendly as Arnie. Well, he still isn&#8217;t. But he&#8217;s improved quite a bit over the years. </p>
<p>It just takes time for players to become comfortable with their game, their new-found fame, being in front of crowds, being on TV, interacting with fans, etc. And if English is not your native language, that&#8217;s just one more hurdle you need to overcome.</p>
<p>So, on the one hand, I think the LPGA&#8217;s English and PR tutoring program is a great step in the right direction. You&#8217;re helping them overcome their obstacles. You&#8217;re not punishing them for not being able to overcome those obstacles. It&#8217;s a great idea.</p>
<p>But, on the other hand, the idea of REQUIRING players to speak English reminds me when my grandparents first came to the US and people used to say, &#8220;why can&#8217;t YOU PEOPLE speak English?&#8221; Virtually all immigrants recognize that as just code for &#8220;Why don&#8217;t YOU PEOPLE go back to where you came from?&#8221;</p>
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		<title>By: Marketing Writer</title>
		<link>http://philbernstein.wordpress.com/2008/09/06/lpga-backs-off-english-only-rule-fixing-a-bad-fix/#comment-922</link>
		<dc:creator>Marketing Writer</dc:creator>
		<pubDate>Mon, 08 Sep 2008 13:58:40 +0000</pubDate>
		<guid isPermaLink="false">http://philbernstein.wordpress.com/?p=419#comment-922</guid>
		<description>You can&#039;t be inclusive AND demand that people speak English. The primary reason for the LPGA is to give players a place to play golf.  An American marketer targeting an American audience would most likely not use a Korean pro-golfer, I am guessing. If they really want something, there are interpreters. I am glad the LPGA revised this xenophobic rule.</description>
		<content:encoded><![CDATA[<p>You can&#8217;t be inclusive AND demand that people speak English. The primary reason for the LPGA is to give players a place to play golf.  An American marketer targeting an American audience would most likely not use a Korean pro-golfer, I am guessing. If they really want something, there are interpreters. I am glad the LPGA revised this xenophobic rule.</p>
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		<title>By: philbernstein</title>
		<link>http://philbernstein.wordpress.com/2008/09/06/lpga-backs-off-english-only-rule-fixing-a-bad-fix/#comment-910</link>
		<dc:creator>philbernstein</dc:creator>
		<pubDate>Sun, 07 Sep 2008 04:18:03 +0000</pubDate>
		<guid isPermaLink="false">http://philbernstein.wordpress.com/?p=419#comment-910</guid>
		<description>I don&#039;t know any pro golfers. Some probably  connect the dots that way, and some don&#039;t.

But golf is such a social game that much of the value of the outing would be in the conversation -- joking around, offering advice on swing or club selection, etc.  And that&#039;s what gives the amateurs the stories they can tell their buddies later.

Take away the conversation, and it doesn&#039;t matter how polite the pro&#039;s are -- the am&#039;s are likely to be disappointed in the experience.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know any pro golfers. Some probably  connect the dots that way, and some don&#8217;t.</p>
<p>But golf is such a social game that much of the value of the outing would be in the conversation &#8212; joking around, offering advice on swing or club selection, etc.  And that&#8217;s what gives the amateurs the stories they can tell their buddies later.</p>
<p>Take away the conversation, and it doesn&#8217;t matter how polite the pro&#8217;s are &#8212; the am&#8217;s are likely to be disappointed in the experience.</p>
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		<title>By: pdxknitterati</title>
		<link>http://philbernstein.wordpress.com/2008/09/06/lpga-backs-off-english-only-rule-fixing-a-bad-fix/#comment-907</link>
		<dc:creator>pdxknitterati</dc:creator>
		<pubDate>Sat, 06 Sep 2008 17:59:36 +0000</pubDate>
		<guid isPermaLink="false">http://philbernstein.wordpress.com/?p=419#comment-907</guid>
		<description>I guess sending an interpreter would kind of wreck the foursome. Yes, they have a problem. But how about emphasizing to the pros that this is where their $$$ is coming from, so they should make nice? Even if there&#039;s a language barrier, the ams would know and appreciate that the pro is trying to be friendly.</description>
		<content:encoded><![CDATA[<p>I guess sending an interpreter would kind of wreck the foursome. Yes, they have a problem. But how about emphasizing to the pros that this is where their $$$ is coming from, so they should make nice? Even if there&#8217;s a language barrier, the ams would know and appreciate that the pro is trying to be friendly.</p>
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