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Category Archives: Branding
Phil Bernstein on Susan Rich’s “Your Marketing Plan”
Last week I was interviewed by marketing expert and copywriting pro Susan Rich on her internet radio show, Your Marketing Plan. We discussed the seven deadly advertising mistakes that businesses make, and how they can fix them. Topics ranged from … Continue reading
Phil Bernstein on the Radio — Find Out How to Fix Your Advertising Mistakes
Find out tomorrow, right here. On Thursday, January 12, I’ll be appearing on Susan Rich’s internet radio show, Your Marketing Plan. I’ll discuss the seven most common mistakes companies make when they advertise, why those mistakes will hurt your results, … Continue reading
Writer of the Life Cereal “Hey Mikey!” Ad is Gone
If you grew up in the 70’s and watched any TV at all, there is probably a space reserved in your head for the “Let’s Get Mikey!” ad. If you, like me, never thought about the fact that someone wrote … Continue reading
Never Eat at a Place Called “Mom’s”…
Not long ago, I met with an auto dealer in the Midwest who was looking for a new advertising strategy. I asked him what the current dealership slogan was, and he said “A Place You Can Trust”. I advised him … Continue reading
Posted in Branding, Marketing, Phil Bernstein
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You Know Your Ad Campaign Has Entered Popular Culture…
…when Sesame Street does a parody, and never mentions the product — because they don’t need to. Congratulations to Wieden + Kennedy and Old Spice. ___________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? Sign up for Phil Bernstein’s free … Continue reading
Posted in Advertising, Branding, Marketing, Phil Bernstein
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Delta’s New Campaign Misses The Point
I’m a Delta Airlines frequent flyer. Not quite George-Clooney-“Up In The Air”-frequent, but I average two round-trips a month on the airline, have managed to hit Gold Medallion status, and have an outside shot at Platinum. A week ago, I … Continue reading
Posted in Advertising, Branding, Customer Loyalty, Customer Service, Marketing, Phil Bernstein
2 Comments
An Unusual Auto Dealer Offer
Tom Gill Chevrolet, a dealership in Florence, Kentucky (near Cincinnati), is offering an interesting gift-with-purchase: dinner with Pete Rose. Be offended, or saddened, if you wish. Pete has to make a living, and he’s not allowed to do it in … Continue reading
Posted in Advertising, Branding, Marketing, Phil Bernstein, Sales
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Another Unsung Hero of Marketing is Gone
In the past decade, we’ve lost some important behind-the-scenes giants in the world of brands. Adolph Levis, who developed the Slim Jim meat snack, died in 2001. – Arthur Schiff, the advertising copywriter who coined the phrases “But wait, there’s … Continue reading
Posted in Advertising, Branding, Marketing, Phil Bernstein
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Old Spice Guy Wins, Using the Only Score That Matters
After a flurry of reports that the viral hit “Old Spice Guy” campaign had resulted in a sales drop, some more numbers are in. Brandweek reports that: According to Nielsen, sales of Old Spice Body Wash—the line touted in the … Continue reading
Posted in Advertising, Branding, Marketing, Phil Bernstein, Sales, Social media
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Swipe-and-Deploy Marketing: Shelter Borrows From the Car Dealers
I’m one of those who’s come to the conclusion that there are no new ideas. Sometimes when you’re looking for a hook, the most “creative” thing you can do is move a technique from one industry to another. Multnomah County … Continue reading
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